PRIOR TO MARKETING PERIOD:
- 1. Sign the listing agreement; explain all the various forms and all sides of the nearly 60 decisions you make as a seller.
- 2. Order a property profile to remain in the home.
- 3. Arrange for a sign to be installed, discussing the location with you.
- 4. Obtain a lock box and make duplicate keys.
- 5. Fill out the “Multiple Listing Service” computer entry card with your approval.
- 6. Fill out an addendum to the Transfer Disclosure Statement to protect you further.
- 7. Take you on a personal tour of the properties for sale in your neighborhood.
- 8. Prepare the property for sale, including assisting with any outside contract work.
- 9. Stage the Property.
- 10. Arrange for a photographer to take professional photos of the property.
- 11. Order Colored flyers.
- 12. Arrange for our agents to tour your property prior to going on MLS, to acquaint them with the features of the home, and to obtain Real Estate Valuations.
- 13. Provide you with two reputable pest inspection companies, and schedule the inspection.
- 14. Read the pest report with you and arrange to have the work completed as reasonably as possible.
- 15. Discuss with you the potential buyers for the property to determine how to market it effectively.
MARKETING PERIOD:
- 1. Hold the broker’s tour serving gourmet refreshments to entice the agents to attend and to stay longer.
- 2. Place the listing of your home on the Internet:
Link to MLS, Zillow, Realtor.com, Craigs List, My Personal Website, Facebook, Google+
- 3. Schedule the Open Houses both Saturday and Sunday.
- 4. Print and distribute my “hot Sheet” monthly to all agents in appropriate areas.
- 5. Invite 100 neighbors to the fist Open House with personal invitation.
- 6. Discuss the property every Tuesday morning at our sales meeting.
- 7. Attend the networking meeting every week to distribute flyers & advertize the Listing.
- 8. Send 500 “bullet flyers” to local brokerage firms in the third week to maintain a high level of exposure especially to my network of buyers’ agents.
MONITORING
- 1. Call you twice a week to discuss feedback from agents showing the property.
- 2. Follow up with all interested buyers met at Open Houses
- 3. Keeping an eye on any New Active and Solds in the area.
- 4. Change wording in the advertisements to present the home from different perspectives.
- 5. Make a constant effort to keep agents aware of your home.
AN ACCEPTED OFFER
- 1. Negotiate for the highest possible price and favorable terms for you.
- 2. Calling the lender, verifying the buyer’s ability to qualify for the loan amount.
- 3. Provide you with a “Calendar with Important Dates” once escrow is opened.
- 4. Be present for the appraisal to insure the property appraises.
- 5. Be in touch with the Buyer’s Agent, Escrow Officer, and Buyer’s lender during the entire escrow period.
- 6. Stay on top of all escrow paperwork (all contingency removals) to insure the escrow closes on time.
- 7. Be present with you at the ‘escrow signing’ appointment at the title company to verify all dollar amounts charged or credited.
- 8. Provide you with a complete file at the close of escrow for tax purposes.
- 9. Telephone you immediately after the close of escrow to insure receipt of the proceeds from the sale.
